Build your brand with
authenticity & connection

Marketing, brand & communication strategies that create long-lasting connections and real business results

Welcome to Darling Consulting

You’re here because:

You need help with your marketing and brand but you don’t know where to start.

You’re currently going through a period of transformation and you need your brand to match your new direction.

Sales have dropped, staff morale is low and you’re falling behind your competitors but you can’t pinpoint the cause.

I help my clients grow their business by building their brand with authenticity & connection

For the last 19 years, I have been delivering brand strategies and marketing plans that align with business objectives and fix the disconnect between organisations and their customers.

Private, public and not-for-profit organisations love working with me because I deliver an end-to-end service. When we work together, you not only have the benefit of working with a senior brand strategist, you can also take advantage of my ability to think strategically across all marketing disciplines and your business to deliver exceptional results.

Serena Darling
Brand and Marketing Consultant

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Your brand strategy and marketing plan needs to align with your business strategy. This is the missing link that ensures all your energy, time and resources are spent moving your business in the right direction.

Here’s how I can help you

Brand Strategy

Uncovering who you are, what you stand for and how you help your customers in line with your business objectives.

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Marketing Strategy

Identifying your marketing objectives and understanding how best to showcase your brand and connect with your audience.

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Marketing and Communications Planning

Getting your new or refreshed offering, service or campaign in front of the right people, in the right way.

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Marketing Audit

A health check on your marketing activities to inform your next steps and improve your market presence.

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Brand and Marketing Workshops

A great way to capture your team’s insights and ensure they understand and support your transformation.

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Market Pulse Check

For when you aren’t sure how your customers feel about you or what they want from your brand.

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But don’t take my word for it

My clients love me because I uncover the soul of their brand identity and the inner workings of their business.

We engaged Serena’s expertise during a time of change for our company, when undertaking a review of our strategic direction. We needed a new brand strategy to align with where we wanted to take the business and support our growth plans.  Serena’s comprehensive, evidence-based process was a breath of fresh air and she brought a depth of insight and clarity to our brand direction.  Serena is excellent at what she does.  She was highly professional, supportive and an invaluable partner throughout the project, always taking the time to listen and really understand the root of the issue. The strategy she developed for Hydric perfectly articulates our essence, including our values, vision and positioning. She’s played a crucial role in steering our business into the future and I’d highly recommend her services to anyone looking to do the same.

Eoin McCarthy

Partner, Hydric

Serena developed the new vision, brand strategy and narrative for QCOSS, in our 60th anniversary year. A significant project, her work has informed our strategic plan and how we engage people to achieve our vision. Her comprehensive process included consultation and engagement with our Board, staff and key stakeholders to gather valuable insights and ensure everyone had the opportunity to help shape our new direction. Serena’s work is always impressive. Her research, strategic thinking and well-crafted words have generated a tremendously positive response from our staff and stakeholders, and I’m excited about the impact on our work.  I’ve engaged Serena for several projects over the years and hope for more opportunities in future.

Mark Henley


Need to transform your brand but aren’t sure where to start?

I help my clients grow their business by promoting their brand with authenticity and connection. If you’re looking for a professional, personalised, one-on-one service with a senior strategist, you’ve come to the right place.

Get in touch using the form or reach out to me directly for a free consultation:

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