Marketing Strategy

Marketing strategy focuses on identifying your marketing objectives and understanding how best to showcase your brand and connect with your audience.

Would your organisation benefit from a new marketing strategy?

Your brand isn’t having the impact it used to

You’ve noticed that your sales have dropped, staff morale is low and you’re falling behind your competitors but you can’t pinpoint the cause.

It’s time you looked inwards to see if the thinking behind your marketing strategy is still relevant to where your business is at right now.

Your customers don’t know how you solve their problems anymore

If your marketing messages aren’t clear, relevant or consistent with your brand, your customers will be less likely to buy from you.

Having an effective marketing strategy is more than a document that lists what activities you’re going to do, when. Having a marketing strategy that ties into your business objectives will ensure you’re having the desired impact.

A marketing strategy will give you the right answers

Identify your marketing objectives and understand how best to showcase your brand and connect with your audience.

Whether you are a new business or an established brand, a marketing strategy is crucial if you want to have a strategic approach to your marketing plan and bring your brand to life with your audiences.

My marketing strategy service includes:

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Identifying your marketing objectives, unique market positioning and value proposition
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Discovering your audiences and their needs
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Acknowledging business and market risks and considerations
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Crafting your key messages tailored to audiences and service or product areas
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A high-level strategic approach to channels and customer touch points to inform the development of your marketing and communications plan

A marketing strategy provides the compass for your marketing and communications activities, helping you focus on your customers, their needs and how you can connect and
engage with them.

Want answers to the right questions?

It’s time you revisited your marketing strategy.

Get in touch using this form or reach out to me directly for a free consultation:

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