I work with businesses who are transformative & value personal relationships

I love working with clients on one-off projects but I also enjoy working with clients on an ongoing basis, too.

Learn how I can help grow your business by building your brand with authenticity and connection.
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Kind words

We engaged Serena’s expertise during a time of change for our company, when undertaking a review of our strategic direction. We needed a new brand strategy to align with where we wanted to take the business and support our growth plans.  Serena’s comprehensive, evidence-based process was a breath of fresh air and she brought a depth of insight and clarity to our brand direction.  Serena is excellent at what she does.  She was highly professional, supportive and an invaluable partner throughout the project, always taking the time to listen and really understand the root of the issue. The strategy she developed for Hydric perfectly articulates our essence, including our values, vision and positioning. She’s played a crucial role in steering our business into the future and I’d highly recommend her services to anyone looking to do the same.

Eoin McCarthy

Partner, Hydric

Serena was engaged to help Mipac with a strategy for business growth, which included the brand and communications, luckily a great choice! Serena’s innate ability to understand and extract information from all parties, both internal and external, was a key success factor alongside her expertise in developing and executing a brand strategy. Serena’s refreshing authenticity together with an effective communications plan resonated with the audience and enabled significant growth for the Mipac business. We retain Serena’s expertise to ensure the Mipac brand is maximised, which for me continues our enjoyable collaborations.

Darren Hill

Business Development Manager, Mipac

Serena is a thorough and thoughtful professional who brings a depth and wide range of experience and understanding to her work. She delivers both high level strategic advice and attention to detail in execution and delivery. Serena is flexible, adaptable and always willing to help build solutions and outcomes around shifting timeframes and objectives. She is very client-focused, sensitive to the needs of individuals and organisations and tactful in her delivery of advice and guidance. I have enjoyed getting to know and work with Serena over the last few months and look forward to continuing our working relationship.

Balveen Ajimal

Director of Precinct Operations, Queensland Ballet (former CEO, Brisbane Women's Club)

Serena is an experienced Brand Strategy Consultant. Her expertise has assisted us to create memorable and effective branding solutions for our clients. Serena is professional, approachable and would fit seamlessly into any project dynamic. I look forward to working with her again in the future. Ben Maunder

Managing Director, Driven

Serena developed the new vision, brand strategy and narrative for QCOSS, in our 60th anniversary year. A significant project, her work has informed our strategic plan and how we engage people to achieve our vision. Her comprehensive process included consultation and engagement with our Board, staff and key stakeholders to gather valuable insights and ensure everyone had the opportunity to help shape our new direction. Serena’s work is always impressive. Her research, strategic thinking and well-crafted words have generated a tremendously positive response from our staff and stakeholders, and I’m excited about the impact on our work.  I’ve engaged Serena for several projects over the years and hope for more opportunities in future.

Mark Henley

CEO, QCOSS

I engaged Serena as a Brand and Marketing Strategist to help us achieve our growth strategy and she has since completed several projects for us, including:  market research, strategy development, visual identify refresh, and marketing and communications planning.  Most recently, we have continued her engagement as a marketing coach and mentor to our new marketing coordinator.  At all times I have found Serena to be extremely professional, with excellent written and verbal communication skills.  Her attention to detail, and consistent follow up, has ensured delivery of the outcomes we required, in the timeframes we required.  The brand strategy Serena developed has given us a strong foundation on which to build our profile and enhance our engagement and communication with clients. An unexpected bonus has been Serena’s network within the marketing community, which has helped with design and editorial work.  Our decision to outsource our marketing strategy to Serena, rather than insource, has significantly improved the quality of our marketing planning and execution, and increased our ROI on marketing spend.

Glenda Solomon

Sales Director, SureBridge

Serena is the ultimate professional. We have worked together on several projects and her work has been exceptional. She’s thoughtful and strategic, very results focused and has a terrific way of engaging and motivating clients. Serena’s strength is clearly in corporate branding and messaging and, in working with our team, has added real value to the outcomes for our clients.

Lisa Nixon

Director, BBS Communications

Need to transform your brand but aren’t sure where to start?

I help will help uncover who you are, what you stand for and how you help your customers in line with your business objectives.

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